Course content
Curriculum Highlights:
1. Introduction to Marketing Concepts: Delve into the fundamental principles of marketing, understanding the core concepts that underpin successful marketing strategies. Explore the evolution of marketing in contemporary contexts, setting the stage for in-depth learning.
2. Consumer Behavior Analysis: Gain insights into consumer decision-making processes and behavior. Analyze the factors influencing consumer choices and learn to tailor marketing strategies that resonate with diverse target audiences.
3. Digital Marketing Strategies: Navigate the digital landscape with a focus on practical strategies. Cover topics such as search engine optimization (SEO), social media marketing, and content creation to develop a well-rounded skill set in digital marketing.
4. Brand Management: Uncover the art and science of brand management. Explore techniques for building, maintaining, and enhancing brand equity. Understand how to position brands effectively in the market for maximum impact.
5. Market Research and Analytics: Master the skills needed to conduct comprehensive market research. Learn to gather, interpret, and leverage data for informed decision-making. Explore the latest tools and methodologies in marketing analytics.
6. Integrated Marketing Communications: Explore the synergy of various marketing communication channels. Understand the importance of aligning messaging across platforms and creating cohesive campaigns that leave a lasting impression.
7. Ethical and Social Responsibility in Marketing: Delve into the ethical considerations and social responsibilities associated with marketing practices. Examine case studies and engage in discussions that foster a critical understanding of ethical issues in contemporary marketing.
8. International Marketing Strategies: Explore the complexities of marketing on a global scale. Understand the cultural, economic, and regulatory factors influencing international marketing decisions. Develop strategies to navigate diverse markets successfully.
9. Emerging Trends in Marketing: Stay ahead of the curve by exploring the latest trends and innovations in marketing. From influencer marketing to artificial intelligence, discover how to adapt and leverage emerging technologies for marketing success.
10. Capstone Project: Apply your knowledge and skills in a real-world scenario through a comprehensive capstone project. Synthesize your learning and showcase your ability to develop and execute a strategic marketing plan.
Why Choose Our Programme: Our programme stands out for its dynamic curriculum, combining theoretical foundations with hands-on experiences. Immerse yourself in real-world case studies, collaborate with industry professionals, and gain the practical insights needed to thrive in today's competitive marketing landscape.
Prepare for a successful career with our Undergraduate Programme in Contemporary Issues and Principles of Marketing. Join us to unlock the doors to a world of marketing possibilities. Your journey to becoming a marketing leader begins here!