Graduate Certificate in Digital Out-of-Home (DOOH) Marketing

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Graduate Certificate in Digital Out-of-Home (DOOH) Marketing

Our Graduate Certificate in Digital Out-of-Home (DOOH) Marketing offers essential knowledge and skills for success in today's digital landscape. This flexible and accessible course caters to students worldwide, providing a comprehensive understanding of DOOH strategies and tactics. With no case studies or practicals involved, learners can focus on theoretical concepts and industry trends. Whether you're a marketing professional looking to upskill or a newcomer to the field, this program will equip you with the expertise needed to thrive in the dynamic world of digital marketing. Join us and take your career to new heights in the ever-evolving digital marketing industry.

Discover the future of marketing with our Graduate Certificate in Digital Out-of-Home (DOOH) Marketing. Dive into the world of dynamic advertising, interactive displays, and targeted messaging that reaches consumers on the go. Learn how to create impactful campaigns that captivate audiences and drive results. Our expert instructors will guide you through the latest trends and technologies in DOOH, equipping you with the skills to excel in this fast-paced industry. Join us and unlock the potential of digital signage, mobile integration, and data-driven strategies. Elevate your marketing career with a certificate that sets you apart in the digital landscape.



Benefits of studying Graduate Certificate in Digital Out-of-Home (DOOH) Marketing

According to the Bureau of Labor Statistics Jobs in Graduate Certificate in Digital Out-of-Home (DOOH) Marketing industry are expected to grow by X% over the next decade
£2.5 billion Annual revenue generated by DOOH advertising in the UK
30% Expected growth in DOOH advertising spending in the UK by 2025
£50,000 Average salary for DOOH marketing professionals in the UK

Career opportunities

Below is a partial list of career roles where you can leverage a Graduate Certificate in Digital Out-of-Home (DOOH) Marketing to advance your professional endeavors.

Job Title Salary (USD $) Salary (Euro €)
Digital Marketing Specialist $50,000 €45,000
DOOH Campaign Manager $60,000 €54,000
Media Planner $55,000 €50,000
Advertising Sales Executive $70,000 €63,000
DOOH Content Strategist $65,000 €58,000
Marketing Analyst $58,000 €52,000

* Please note: The salary figures presented above serve solely for informational purposes and are subject to variation based on factors including but not limited to experience, location, and industry standards. Actual compensation may deviate from the figures presented herein. It is advisable to undertake further research and seek guidance from pertinent professionals prior to making any career-related decisions relying on the information provided.

Learn key facts about Graduate Certificate in Digital Out-of-Home (DOOH) Marketing

- Gain expertise in digital out-of-home (DOOH) marketing strategies and technologies
- Learn to create effective DOOH campaigns that reach target audiences
- Understand the impact of DOOH on consumer behavior and brand awareness
- Develop skills in data analysis and measurement for DOOH campaigns
- Explore the latest trends and innovations in the DOOH industry
- Benefit from industry-relevant case studies and real-world projects
- Collaborate with industry professionals and build a strong network
- Access to cutting-edge tools and resources for DOOH marketing
- Enhance career opportunities in the rapidly growing digital marketing sector
- Flexible online format for working professionals seeking to upskill in DOOH marketing.

Who is Graduate Certificate in Digital Out-of-Home (DOOH) Marketing for?

This course is designed for individuals looking to enhance their skills and knowledge in the fast-growing field of Digital Out-of-Home (DOOH) Marketing. Whether you are a marketing professional seeking to specialize in DOOH or a recent graduate looking to enter the industry, this course will provide you with the necessary expertise to excel in this dynamic sector.

Marketing Professionals Recent Graduates
With the DOOH market in the UK expected to reach £1 billion by 2023, marketing professionals can benefit from specialized knowledge in this area to stay ahead of the competition. According to a survey, 70% of recent graduates in the UK struggle to find employment in their field within six months of graduating. Specializing in DOOH marketing can give you a competitive edge in the job market.
With 57% of UK consumers recalling DOOH ads they have seen, marketing professionals can leverage this high recall rate to create impactful campaigns. The UK DOOH market is projected to grow by 10% annually, creating new opportunities for recent graduates to enter this thriving industry.

Whether you are looking to advance your career or kickstart a new one, the Graduate Certificate in Digital Out-of-Home Marketing will equip you with the skills and knowledge needed to succeed in this exciting and rapidly evolving field.

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Course content

• Introduction to Digital Out-of-Home (DOOH) Marketing
• DOOH Advertising Strategies
• Data Analytics for DOOH Marketing
• Content Creation for DOOH Campaigns
• DOOH Campaign Planning and Execution
• DOOH Measurement and Evaluation
• Emerging Trends in DOOH Marketing
• DOOH Technology and Platforms
• Legal and Ethical Considerations in DOOH Marketing
• Case Studies in DOOH Marketing


Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements

  • The program operates under an open enrollment framework, devoid of specific entry prerequisites. Individuals demonstrating a sincere interest in the subject matter are cordially invited to participate. Participants must be at least 18 years of age at the commencement of the course.

Fee and payment plans


Duration

1 month
2 months

Course fee

The fee for the programme is as follows:

1 month - GBP £149
2 months - GBP £99 * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

1 month - GBP £149


2 months - GBP £99

Accreditation

This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognized awarding body or regulatory authority.

Continuous Professional Development (CPD)

Continuous professional development (CPD), also known as continuing education, refers to a wide range of learning activities aimed at expanding knowledge, understanding, and practical experience in a specific subject area or professional role. This is a CPD course.
Discover further details about the Graduate Certificate in Digital Out-of-Home (DOOH) Marketing


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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.
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