BA (Hons) in Marketing: Advance Your Career with a Specialized Degree

BA (Hons) in Marketing

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BA (Hons) in Marketing

Our BA (Hons) in Marketing program equips students with the knowledge and skills needed to thrive in today's dynamic digital landscape. Through a blend of theoretical concepts and practical applications, students delve into key topics such as consumer behavior, branding, digital marketing, and market research. Real-world case studies provide valuable insights into industry trends and challenges, while hands-on projects allow students to develop actionable strategies. Our program empowers learners to think critically, creatively, and strategically, preparing them for successful careers in marketing. Join us to unlock your potential and make a meaningful impact in the world of marketing. Our BA (Hons) in Marketing program equips students with the knowledge and skills needed to thrive in the dynamic world of marketing. Through a blend of theoretical learning and practical experience, students will develop a deep understanding of consumer behavior, market trends, and strategic marketing techniques. Our expert faculty members bring real-world experience to the classroom, ensuring that students are prepared to tackle the challenges of the modern marketing landscape. Graduates of this program will be well-equipped to pursue careers in advertising, brand management, market research, and more. Join us and embark on a rewarding journey towards a successful marketing career.

Benefits of studying BA (Hons) in Marketing

Embark on a transformative journey with our BA (Hons) in Marketing program, designed to equip you with the essential skills and knowledge needed to thrive in the dynamic world of marketing. This course offers a comprehensive understanding of consumer behavior, market trends, and strategic marketing techniques, setting you apart in a competitive job market.

By enrolling in this program, you will gain a competitive edge and open doors to a myriad of career opportunities in various industries. Whether you aspire to become a marketing manager, brand strategist, or digital marketing specialist, this course will provide you with the foundation needed to excel in your chosen field. Invest in your future success with our BA (Hons) in Marketing program today.

Career opportunities

Below is a partial list of career roles where you can leverage a BA (Hons) in Marketing to advance your professional endeavors.

Career Role Estimated Salary (£)
Marketing Manager £40,000 - £70,000
Market Research Analyst £25,000 - £40,000
Brand Manager £35,000 - £60,000
Advertising Manager £30,000 - £50,000
Public Relations Specialist £25,000 - £45,000

* Please note: The salary figures presented above serve solely for informational purposes and are subject to variation based on factors including but not limited to experience, location, and industry standards. Actual compensation may deviate from the figures presented herein. It is advisable to undertake further research and seek guidance from pertinent professionals prior to making any career-related decisions relying on the information provided.

Learn key facts about BA (Hons) in Marketing

● The BA (Hons) in Marketing is a comprehensive program designed to equip students with the knowledge and skills needed to excel in the dynamic field of marketing.
● Upon completion of the course, students will have a deep understanding of marketing principles, consumer behavior, market research, branding, and digital marketing strategies.
● The curriculum is carefully crafted to ensure that students are well-prepared to meet the demands of the industry and stay ahead of the competition.
● Industry relevance is a key focus of the course, with real-world case studies, guest lectures from industry experts, and opportunities for internships to gain practical experience.
● One of the unique features of the program is the emphasis on developing critical thinking, problem-solving, and communication skills, which are essential for success in the marketing field.
● Students will also have the opportunity to work on live projects, allowing them to apply their knowledge in a practical setting and build a strong portfolio of work.
● The BA (Hons) in Marketing is ideal for individuals who are passionate about creativity, innovation, and strategic thinking, and who are looking to pursue a rewarding career in marketing.

Who is BA (Hons) in Marketing for?

Target Audience for BA (Hons) in Marketing

Target Audience Percentage
High school graduates 40%
Working professionals looking to upskill 30%
Individuals interested in a career in marketing 20%
Entrepreneurs seeking marketing knowledge 10%

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Course content

● Principles of Marketing
● Consumer Behavior
● Marketing Research
● Brand Management
● Digital Marketing
● Marketing Communications
● Sales Management
● International Marketing
● Strategic Marketing Planning
● Retail Marketing
● Social Media Marketing
● Public Relations
● Marketing Analytics
● E-commerce Marketing
● Services Marketing
● Marketing Ethics and Sustainability
● Innovation in Marketing
● Marketing Campaign Management
● Marketing Metrics and ROI
● Global Branding


Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements

  • Learner must possess:
    ● Relevant NQF/QCF/RQF Level 3 Award/Diploma or at the level of GCE/GCSE or Secondary education/ high school or any equivalent qualification
    or
    ● Work experience of 2 years or more in case you do not hold any formal qualification
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Fee and payment plans


Duration

18 Months
36 Months

Course fee

The fee for the programme is as follows:

18 Months - GBP £7950
36 Months - GBP £4900 * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

18 Months - GBP £7950

  • Payment plan (a): GBP £425 x 14 monthly instalments
  • Payment plan (b): GBP £1190 x 5 quarterly instalments
  • Payment plan (c): GBP £1983 x 3 half yearly instalments
  • Payment plan (d): GBP £5057 x 1 instalment (Avail 15% discount on total fee if you pay in full)


36 Months - GBP £4900

  • Payment plan (a): GBP £183 x 27 monthly instalments
  • Payment plan (b): GBP £495 x 10 quarterly instalments
  • Payment plan (c): GBP £990 x 5 half yearly instalments
  • Payment plan (d): GBP £4208 x 1 instalment (Avail 15% discount on total fee if you pay in full)

Accreditation

We are accredited by OTHM, UK an Awarding body by the UK Government’s regulator - OfQual.

Discover further details about the BA (Hons) in Marketing

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The programme aims to develop pro-active decision makers, managers and leaders for a variety of careers in business sectors in a global context.
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