| Statistic |
Percentage |
| Consumers who research products online before making a purchase |
81% |
| Consumers who are more likely to purchase from a brand they follow on social media |
73% |
| Consumers who say that personalized marketing influences their purchasing decisions |
90% |
These statistics highlight the importance of understanding consumer behavior in today's digital age. With the rise of online shopping and social media, businesses must adapt their marketing strategies to meet the changing needs of consumers.
In the MSc in Strategic Marketing 12 months program, students learn how to analyze consumer behavior data and apply it to real-world marketing scenarios. By understanding the psychology behind consumer decisions, students can create targeted marketing campaigns that resonate with their target audience.
Consumer behavior is a complex and ever-evolving field, but with the right knowledge and skills, marketers can unlock the secrets that drive consumer decisions. The MSc in Strategic Marketing 12 months program equips students with the tools they need to succeed in the fast-paced world of marketing.
So, if you're ready to dive deep into the world of consumer behavior and unlock the secrets that drive purchasing decisions, the MSc in Strategic Marketing 12 months program is the perfect place to start.
Source of data: MarketingProfs, Consumer Behavior Statistics.