Trend |
Data/Statistics |
Artificial Intelligence |
By 2025, the global AI market is projected to reach $190.61 billion, with a CAGR of 36.62% from 2019 to 2025. |
Social Media Marketing |
Over 3.6 billion people worldwide use social media, with an average of 2 hours and 24 minutes spent per day on social platforms. |
Content Marketing |
Content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. |
Video Marketing |
By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than in 2017. |
As you can see, the future of marketing is heavily reliant on technology and digital platforms. It is essential for marketing students to not only understand these trends but also to adapt and leverage them to create successful marketing campaigns.
By staying informed and embracing innovation, Level 4 Diploma in Marketing Management students can position themselves as valuable assets in the competitive world of marketing. So, keep learning, experimenting, and pushing the boundaries of traditional marketing to stay ahead of the game.
(Source: Data compiled from various industry reports and studies)