Statistic |
Importance |
Over 80% of consumers research products online before making a purchase |
Understanding digital marketing is essential for reaching consumers |
Email marketing has an average ROI of 3800% |
Knowing how to effectively use email marketing can lead to high returns |
Content marketing generates 3 times more leads than traditional marketing |
Creating valuable content is key to attracting and retaining customers |
As a marketing student, it is crucial to understand these statistics and how they can impact your future career. By mastering digital marketing, email marketing, and content marketing, you will be well-equipped to succeed in the ever-evolving world of marketing.
In addition to these statistics, there are a few key concepts that every BA (Hons) in Marketing (Top up) student should be familiar with: