Home | Top 5 Essential Books for BA (Hons) Marketing Students
Are you a BA (Hons) in Marketing (Top up) student looking to expand your knowledge and excel in your field? Look no further! We have compiled a list of 5 must-read books that will help you enhance your marketing skills and stay ahead of the curve. These books cover a wide range of topics including digital marketing, consumer behavior, branding, and more. So, grab a cup of coffee, cozy up in your favorite reading nook, and dive into these essential reads.
| No. | Book Title | Author |
|---|---|---|
| 1 | "Contagious: How to Build Word of Mouth in the Digital Age" | Jonah Berger |
| 2 | "Influence: The Psychology of Persuasion" | Robert Cialdini |
| 3 | "Building a StoryBrand: Clarify Your Message So Customers Will Listen" | Donald Miller |
| 4 | "Hooked: How to Build Habit-Forming Products" | Nir Eyal |
| 5 | "Positioning: The Battle for Your Mind" | Al Ries and Jack Trout |
These books are not only informative but also engaging, making them perfect for students who want to learn and enjoy the process. Whether you are interested in understanding consumer behavior, mastering the art of persuasion, or creating compelling brand stories, these books have got you covered.
So, what are you waiting for? Add these must-read books to your reading list and take your marketing skills to the next level!
Source: Personal Knowledge