Undergraduate Programme in Services Marketing & Customer Service

Undergraduate Programme in Services Marketing And Customer Service

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Undergraduate Programme in Services Marketing And Customer Service

Embark on a transformative journey with our Undergraduate Programme in Services Marketing And Customer Service. Dive into key topics such as customer relationship management, service quality, and digital marketing strategies. Our practical approach integrates real-world case studies and industry insights to equip you with actionable skills in navigating the dynamic digital landscape. Learn to create exceptional customer experiences, build brand loyalty, and drive business growth. Join us to unlock the secrets of successful service marketing and customer service management. Elevate your career prospects and make a lasting impact in the competitive service industry.

Embark on a dynamic journey with our Undergraduate Programme in Services Marketing And Customer Service. Dive into the world of customer-centric strategies, market research, and relationship management. Gain practical skills in service design, pricing, and promotion to excel in the competitive service industry. Our comprehensive curriculum equips you with the knowledge and expertise to meet the evolving needs of customers and drive business growth. Collaborate with industry experts, engage in real-world projects, and develop a deep understanding of consumer behavior. Elevate your career prospects and become a sought-after professional in the field of services marketing and customer service.



Benefits of studying Undergraduate Programme in Services Marketing And Customer Service

Are you looking to excel in the dynamic field of services marketing and customer service? The Undergraduate Programme in Services Marketing And Customer Service is essential for those aspiring to thrive in this competitive industry. This course equips you with the necessary skills and knowledge to understand consumer behavior, develop effective marketing strategies, and deliver exceptional customer service. By enrolling in this programme, you will gain a competitive edge in the job market and open doors to lucrative career opportunities in various sectors such as hospitality, retail, and e-commerce. Invest in your future success by enrolling in this programme today!

Career opportunities

Below is a partial list of career roles where you can leverage a Undergraduate Programme in Services Marketing And Customer Service to advance your professional endeavors.

Career Role Estimated Salary (€) Estimated Salary (£)
Customer Service Representative 25,000 22,000
Service Marketing Manager 45,000 39,000
Customer Experience Specialist 35,000 30,000

* Please note: The salary figures presented above serve solely for informational purposes and are subject to variation based on factors including but not limited to experience, location, and industry standards. Actual compensation may deviate from the figures presented herein. It is advisable to undertake further research and seek guidance from pertinent professionals prior to making any career-related decisions relying on the information provided.

Learn key facts about Undergraduate Programme in Services Marketing And Customer Service

● The Undergraduate Programme in Services Marketing And Customer Service is designed to equip students with the knowledge and skills necessary to excel in the dynamic field of services marketing.
● Upon completion of the programme, students will be able to understand the unique characteristics of services marketing, develop effective marketing strategies for service-based businesses, and deliver exceptional customer service.
● The curriculum is carefully crafted to provide students with a comprehensive understanding of the principles of marketing, with a specific focus on services marketing and customer service.
● Industry relevance is a key focus of the programme, with real-world case studies, guest lectures from industry experts, and opportunities for internships and industry placements.
● Students will also have the chance to develop their practical skills through hands-on projects and simulations, allowing them to apply their knowledge in a real-world setting.
● The programme's unique features include a strong emphasis on experiential learning, a focus on the latest trends and developments in the field, and a supportive and engaging learning environment.
● Graduates of the programme will be well-equipped to pursue careers in a variety of industries, including hospitality, tourism, healthcare, and financial services, among others.
● Overall, the Undergraduate Programme in Services Marketing And Customer Service offers a comprehensive and practical education that prepares students for success in the fast-paced world of services marketing.

Who is Undergraduate Programme in Services Marketing And Customer Service for?

Target Audience Percentage
Undergraduate students interested in Services Marketing 40%
Undergraduate students looking to specialize in Customer Service 30%
Professionals seeking to enhance their knowledge in Services Marketing 20%
Individuals interested in pursuing a career in Customer Service management 10%

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Course content

● Introduction to Services Marketing
● Customer Behavior and Market Segmentation
● Service Quality Management
● Customer Relationship Management
● Service Innovation and Design
● Pricing Strategies in Services Marketing
● Managing Service Delivery and Operations
● Service Recovery and Complaint Handling
● Digital Marketing for Services
● International Services Marketing
● Ethics and Social Responsibility in Services Marketing
● Capstone Project in Services Marketing and Customer Service


Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements

  • The program operates under an open enrollment framework, devoid of specific entry prerequisites. Individuals demonstrating a sincere interest in the subject matter are cordially invited to participate. Participants must be at least 18 years of age at the commencement of the course.

Fee and payment plans


Duration

1 month
2 months

Course fee

The fee for the programme is as follows:

1 month - GBP £149
2 months - GBP £99 * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

1 month - GBP £149


2 months - GBP £99

Accreditation

This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regula

Continuous Professional Development (CPD)

Continuous professional development (CPD), also known as continuing education, refers to a wide range of learning activities aimed at expanding knowledge, understanding, and practical experience in a specific subject area or professional role. This is a CPD course.
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