Services Marketing & Customer Service Postgraduate Programme

Postgraduate Programme in Services Marketing And Customer Service

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Postgraduate Programme in Services Marketing And Customer Service

Embark on a transformative journey with our Postgraduate Programme in Services Marketing And Customer Service. Dive deep into key topics such as customer relationship management, service quality, and digital marketing strategies. Our practical approach equips learners with real-world case studies and actionable insights to navigate the dynamic digital landscape. Gain a competitive edge by mastering the art of delivering exceptional customer service and building lasting relationships. Join us to unlock the secrets of successful services marketing and elevate your career to new heights. Enroll now and become a leader in the ever-evolving world of customer service.

Elevate your career with our Postgraduate Programme in Services Marketing And Customer Service. Dive into the world of customer-centric strategies, market research, and service innovation. Gain a deep understanding of consumer behavior, brand management, and digital marketing in the service industry. Our comprehensive curriculum equips you with the skills to excel in roles such as service marketing manager, customer experience specialist, or CRM analyst. Collaborate with industry experts, engage in real-world case studies, and develop practical solutions to enhance customer satisfaction and loyalty. Join us and become a leader in the dynamic field of services marketing and customer service.

Benefits of studying Postgraduate Programme in Services Marketing And Customer Service

Are you looking to excel in the dynamic field of Services Marketing and Customer Service? The Postgraduate Programme in Services Marketing And Customer Service is essential for professionals seeking career growth and success. This course equips you with the latest strategies and techniques to effectively manage customer relationships and enhance service offerings. By enrolling in this program, you will gain a competitive edge in the market and open doors to lucrative job opportunities in various industries. Invest in your future today and elevate your career prospects with the Postgraduate Programme in Services Marketing And Customer Service.

Career opportunities

Below is a partial list of career roles where you can leverage a Postgraduate Programme in Services Marketing And Customer Service to advance your professional endeavors.

Career Role Estimated Salary (€) Estimated Salary (£)
Marketing Manager 60,000 52,000
Customer Service Director 70,000 61,000
Service Marketing Specialist 50,000 43,000

* Please note: The salary figures presented above serve solely for informational purposes and are subject to variation based on factors including but not limited to experience, location, and industry standards. Actual compensation may deviate from the figures presented herein. It is advisable to undertake further research and seek guidance from pertinent professionals prior to making any career-related decisions relying on the information provided.

Learn key facts about Postgraduate Programme in Services Marketing And Customer Service

● The Postgraduate Programme in Services Marketing And Customer Service is designed to equip students with the necessary skills and knowledge to excel in the dynamic field of services marketing.
● Upon completion of the course, students will be able to develop effective marketing strategies tailored specifically for service-based industries, understand consumer behavior in the context of services, and implement customer service best practices.
● The curriculum is carefully crafted to ensure industry relevance, with a focus on real-world case studies, practical projects, and guest lectures from industry experts.
● One of the unique features of this programme is the emphasis on hands-on learning experiences, including internships and industry placements, allowing students to gain valuable practical skills and build a strong professional network.
● Graduates of the Postgraduate Programme in Services Marketing And Customer Service are well-equipped to pursue careers in a wide range of industries, including hospitality, healthcare, financial services, and more.

Who is Postgraduate Programme in Services Marketing And Customer Service for?

Target Audience Percentage
Marketing Professionals 30%
Customer Service Managers 25%
Business Owners 20%
Sales Executives 15%
Graduates seeking career in Marketing 10%

The Postgraduate Programme in Services Marketing And Customer Service is designed for a diverse range of professionals and individuals seeking to enhance their knowledge and skills in the field of services marketing and customer service. The target audience for this course includes: Marketing Professionals: With 30% of the target audience, marketing professionals looking to specialize in services marketing will benefit from this program. Customer Service Managers: Comprising 25% of the target audience, customer service managers seeking to improve their understanding of customer service strategies and techniques will find this course valuable. Business Owners: 20% of the target audience consists of business owners who want to develop a customer-centric approach to their services marketing strategies. Sales Executives: With 15% of the target audience, sales executives aiming to enhance their customer service skills to drive sales and customer loyalty will find this course beneficial. Graduates seeking a career in Marketing: 10% of the target audience includes graduates who are interested in pursuing a career in marketing and want to specialize in services marketing and customer service. Overall, the Postgraduate Programme in Services Marketing And Customer Service caters to a wide range of professionals and individuals looking to excel in the dynamic field of services marketing and customer service.

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Course content

● Strategic Marketing Management
● Customer Relationship Management
● Service Quality Management
● Marketing Research and Analysis
● Digital Marketing in Services
● Brand Management in Services
● Customer Experience Management
● Sales and Distribution Management
● Service Innovation and Design
● International Marketing in Services
● Managing Service Operations
● Ethics and Social Responsibility in Services Marketing
● Capstone Project in Services Marketing and Customer Service


Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements

  • The program operates under an open enrollment framework, devoid of specific entry prerequisites. Individuals demonstrating a sincere interest in the subject matter are cordially invited to participate. Participants must be at least 18 years of age at the commencement of the course.

Fee and payment plans


Duration

1 month
2 months

Course fee

The fee for the programme is as follows:

1 month - GBP £149
2 months - GBP £99 * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

1 month - GBP £149


2 months - GBP £99

Accreditation

This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regula

Continuous Professional Development (CPD)

Continuous professional development (CPD), also known as continuing education, refers to a wide range of learning activities aimed at expanding knowledge, understanding, and practical experience in a specific subject area or professional role. This is a CPD course.
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