Advanced Social Marketing Program

Postgraduate Programme in Social Marketing

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Postgraduate Programme in Social Marketing

Embark on a transformative journey with our Postgraduate Programme in Social Marketing. Dive deep into key topics such as social media strategy, content creation, influencer marketing, and analytics. Learn from real-world case studies and industry experts to gain actionable insights that will empower you in the ever-evolving digital landscape. Our practical approach ensures you develop the skills needed to succeed in the competitive world of social marketing. Whether you are a seasoned professional or just starting out, this programme will equip you with the knowledge and tools to make a meaningful impact in the digital sphere. Join us and elevate your marketing game today!

The Postgraduate Programme in Social Marketing offers a comprehensive curriculum designed to equip students with the skills and knowledge needed to excel in the dynamic field of social marketing. Through a combination of theoretical learning and practical experience, students will learn how to create impactful social marketing campaigns, analyze consumer behavior, and utilize digital platforms effectively. Our experienced faculty members will guide students through case studies and real-world projects, providing valuable insights and industry connections. Graduates of this program will be well-prepared to make a positive impact in society through strategic marketing initiatives. Join us and become a leader in social marketing!


Benefits of studying Postgraduate Programme in Social Marketing

Embark on a transformative journey with our Postgraduate Programme in Social Marketing. This course equips you with the essential skills and knowledge to excel in the dynamic field of social marketing. By mastering strategic communication, behavior change theories, and digital marketing techniques, you will be prepared to drive impactful social change and create a positive impact on society.

Furthermore, completing this programme opens up a world of opportunities for career advancement in various sectors such as non-profit organizations, government agencies, and corporate social responsibility departments. Stay ahead of the curve and make a difference with our Postgraduate Programme in Social Marketing.

Career opportunities

Below is a partial list of career roles where you can leverage a Postgraduate Programme in Social Marketing to advance your professional endeavors.

Career Role Estimated Salary (€) Estimated Salary (£)
Social Marketing Manager 50,000 45,000
Social Media Strategist 40,000 36,000
Community Engagement Specialist 35,000 31,500
Behavior Change Coordinator 45,000 40,500

* Please note: The salary figures presented above serve solely for informational purposes and are subject to variation based on factors including but not limited to experience, location, and industry standards. Actual compensation may deviate from the figures presented herein. It is advisable to undertake further research and seek guidance from pertinent professionals prior to making any career-related decisions relying on the information provided.

Learn key facts about Postgraduate Programme in Social Marketing

The Postgraduate Programme in Social Marketing is a comprehensive and specialized course designed to equip students with the knowledge and skills necessary to excel in the field of social marketing.
● Learning outcomes of this programme include a deep understanding of social marketing principles, strategies, and techniques, as well as the ability to apply them effectively in real-world scenarios.
● The industry relevance of this course is unparalleled, as it is tailored to meet the demands of the ever-evolving social marketing landscape. Students will gain practical insights and hands-on experience through case studies, projects, and internships.
● One of the unique features of this programme is its focus on ethical and sustainable marketing practices. Students will learn how to create campaigns that not only drive results but also make a positive impact on society and the environment.
● Another standout aspect of this course is the opportunity for students to collaborate with industry experts and professionals, gaining valuable networking connections and mentorship.
● Overall, the Postgraduate Programme in Social Marketing is a cutting-edge and dynamic course that prepares students for successful careers in the fast-paced world of social marketing.

Who is Postgraduate Programme in Social Marketing for?

Target Audience Percentage
Marketing Professionals 30%
Nonprofit Organizations 25%
Government Agencies 20%
Social Entrepreneurs 15%
Students Interested in Social Change 10%

The Postgraduate Programme in Social Marketing is designed for a diverse range of professionals and individuals who are passionate about creating positive social change through effective marketing strategies. The target audience for this course includes: Marketing Professionals: With 30% of the target audience, marketing professionals looking to specialize in social marketing and make a difference in the world. Nonprofit Organizations: Comprising 25% of the target audience, nonprofit organizations seeking to enhance their marketing efforts to reach a wider audience and achieve their social missions. Government Agencies: Making up 20% of the target audience, government agencies interested in utilizing social marketing techniques to promote public health, safety, and other social causes. Social Entrepreneurs: Accounting for 15% of the target audience, social entrepreneurs aiming to create sustainable business models that address social issues through marketing strategies. Students Interested in Social Change: With 10% of the target audience, students who are passionate about social change and want to learn how marketing can be used as a tool for positive impact. By targeting these specific audiences, the Postgraduate Programme in Social Marketing aims to equip individuals with the knowledge and skills needed to drive meaningful change in society through innovative marketing approaches.

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Course content

● Introduction to Social Marketing
● Social Marketing Strategy and Planning
● Consumer Behavior and Insights
● Social Media Marketing
● Campaign Development and Management
● Ethical Issues in Social Marketing
● Evaluation and Measurement in Social Marketing
● Social Marketing Case Studies
● Community Engagement and Advocacy
● Social Marketing Research Methods
● Behavior Change Communication
● Sustainability and Social Impact in Marketing
● Digital Marketing for Social Causes
● Public Relations and Crisis Communication in Social Marketing.


Assessments

The assessment process primarily relies on the submission of assignments, and it does not involve any written examinations or direct observations.

Entry requirements

  • The program operates under an open enrollment framework, devoid of specific entry prerequisites. Individuals demonstrating a sincere interest in the subject matter are cordially invited to participate. Participants must be at least 18 years of age at the commencement of the course.

Fee and payment plans


Duration

1 month
2 months

Course fee

The fee for the programme is as follows:

1 month - GBP £149
2 months - GBP £99 * This programme does not have any additional costs.
* The fee is payable in monthly, quarterly, half yearly instalments.
** You can avail 5% discount if you pay the full fee upfront in 1 instalment

Payment plans

1 month - GBP £149


2 months - GBP £99

Accreditation

This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regula

Continuous Professional Development (CPD)

Continuous professional development (CPD), also known as continuing education, refers to a wide range of learning activities aimed at expanding knowledge, understanding, and practical experience in a specific subject area or professional role. This is a CPD course.
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